Our Mission: Empowering women + protecting the planet

Hi friends, I’m Ashley 👋🏼 I believe you were meant for big, amazing things and shouldn’t be distracted by a painful underwire all day or worrying what chemicals are in your thong’s fabric. And who isn’t passionate about saving the planet?

I founded Azura Bay to help you get dressed (or not 😉 ) in cute and comfy intimates that are also kind to your skin, the planet and the people who made them. I’ve done the homework to source (and create!) soft, supportive and pretty bralettes, undies and pjs so that you don’t have to spend your time endlessly researching brands for the pieces that will help you feel your best when you get dressed.

Every order gives back to 1 of 3 organizations: Because I am A Girl, WWF Canada, and The Nature Conservancy of Canada (you choose which at checkout!) and we ship your new styles to you in home compostable mailers that break down in 90 days in your backyard compost. Always hand-wrapped with love by our team at our HQ in Treaty 1, Winnipeg, MB, Canada.

Questions? Send us a note at help@azurabay.com, we’d love to help with size/product questions or just to say hi!
Xo, Ashley


"Like yoga pants for your boobs"

Jan L.

"Love the products, I've been telling everybody! Excellent quality, will order again!"

Nicole B.

"Love these post-baby! Great product and customer service"

Liane G.

"I was really impressed with how fast the order shipped"

Dominique L.

"Was nervous about fit given online, but products fit perfectly and I am amazed at how something so comfortable can look so great!"

Laura E.