Looks like you're shopping from . Want to use our US store ? Yes Please! or Stay on the Canadian site

Our Story

Azura Bay is a curated collection of cute, comfy and conscious lingerie, pjs, and loungewear from ethical brands, using eco fabrics and production processes as much as possible.

 Ashley working at Azura Bay Head Office


Everyone wants to feel confident in their clothes, and fashion is supposed to be fun. Just like most women, I already had a love/hate relationship with shopping, enjoying the pursuit of dresses with the girls and despising needing to find jeans. Then, during university I started learning about the pitfalls of fast fashion and the negative effects on people and our planet. That added a whole new element to shopping, as my passion for finding ethical and eco alternatives developed. I discovered that it can really take a lot of time to find options that check all the boxes (especially in Canada!): stylish, high-quality and good fit, ethically made, eco-friendly, and easy to find.  


The good news? I've found some incredible brands that are kicking ass at changing the way fashion is produced. I wanted to bring them together for you in an easy-to-shop collection, so that you don't have to spend all your time vetting brands (let's face it, who has time for that?!).  Let me do it for you - I've chosen the most comfortable and stylish options for Azura Bay that also support your values: ethical production, local options, artisan & handmade production, Fair Trade and eco-friendly fabrics and production processes as much as possible. Additionally, most of our brands are woman-owned. Beyond the brands, Azura Bay is committed to choosing green practices as much as we can as explained below, in packaging and promotion choices. Finally, when you make a purchase, Azura Bay will donate a portion of the proceeds from your order to one of three organizations of your choice (learn more on our Giving Back page).  I will continue to add new styles & brands, so keep checking in.

 Thank you for shopping with us!

Ashley Owner of Azura Bay





We are always looking for ways to make our business activities more environmentally friendly. Azura Bay uses 100% recycled boxes, (smaller orders are still being sent with the few remaining 100% recycled and recyclable poly mailers until they're all gone - waste note want not, right?! :) ), and recycled tissue paper that are all made in the United States by EcoEnclose and we have just launched *NEW* compostable mailers from Better Packaging Co as well. 

We seek recycled content and eco-friendly inks in the rest of our packaging, promotional materials and stickers as much as possible. Check out our full #zerowasteJuly blog post that covers all our packaging and low waste office strategies!

Low Waste Eco Packaging at Azura Bay 





Cosabella, meaning “beautiful thing,” was founded in 1983 by the Italian Valeria Campello, and grew to include her husband and children as the company's directors. The company headquarters are located in Miami, Florida and the products are still manufactured in Italy using the highest grade fibers to create a refined blend of American design and Italian artisanship. The products are meticulously crafted to fit perfectly, with seams that lay flat and using super soft Italian fabric.

Sokoloff Lingerie

Created by designer Sofia Sokoloff, the undergarments are recognized for their exceptional fit, comfort and the high standards of their craftsmanship. Each piece is designed for the real woman. Based in Montreal, Sokoloff Lingerie is 100% designed and produced in Quebec, Canada.


Halifax Paper Hearts Stationery Brand


Halifax Paper Hearts

Halifax Paper Hearts is the most adorable print company based in the East Coast of Canada, in Halifax, Nova Scotia. When we discovered their cute cards we loved the design and the philosophy behind their company:  
  • We believe in fairy tales, snail mail & cultivating closeness.
    • Everything we make is heart-made, printed in small batches by a locally owned printing house, and hand-packaged with love, care & salty air on the East Coast of Canada.
    • Our cards are made using forestry practices that are responsible, fair & environmentally sustainable.
    • We donate a portion of our proceeds annually to a local charity.

    Iris London

    London College of Fashion trained, designer Ellie Simpson-Gray’s passion for old Hollywood glamour informs her naturally sexy, wearable, and confident designs: “I believe lingerie is the most important part of a woman’s wardrobe; it should empower effortlessly.” Each Iris garment is individually handmade in their London studio from luxurious fabrics that are all sourced in England, providing customers with the highest quality construction, ensuring an exceptional fit.



    Only Hearts

    Only Hearts began in 1978 on Columbus Avenue in New York City as a tiny boutique dedicated to all things heart shaped. It quickly became an iconic NYC brand, and owner Helena Stuart started designing her own lingerie. Now partnered with her daughter, Kaya Stuart, the Only Hearts brand is a global favourite, seen on the hottest celebrities and in every major magazine. All products continue to be manufactured in the NYC garment district except for their organic cotton line, which is ethically produced in Peru.

    Vitamin A

    Vitamin A is inspired by travel, modern art, and the cult of global style-setters who collect their designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Halle Berry, to name a few). They're all about sexy, sun-kissed California beauty. The brand is designed and produced in California, and most designs use EcoLux™, an innovative superfine matte jersey made with 85% recycled nylon fiber. Designer Amahlia Stevens’ SoCal upbringing informs her laid-back modernist aesthetic and passion for sustainability.




    Based in the US, but working with farms in India, PACT goes to great lengths to make sure their entire supply chain, from the growing and harvesting of the organic cotton to the final sewing and all the processes in between, are as clean and responsible as possible. 

    • Hand-picked organic cotton is grown without any nasty pesticides or fertilizers. The cotton is grown and harvested by FairTrade farmer-run family cooperatives
    • Socks are knit in a factory powered by wind where they use highly efficient machinery to reduce energy use. Composted rice husks are used as an energy source in their apparel factory
    • They use non-toxic water based dyes to get those amazing colours
    • Every factory is GOTS certified (the highest environmental and social standards in apparel manufacturing)
    • They use recycled paper and FSC controlled wood sources for their packaging

    After all that, their clothes and undies are also super cute and feel incredible on as well.

     Purpose Jewelry

    Purpose Jewelry

    PURPOSE Jewelry is beautifully crafted by young women rescued from sex trafficking around the world. By choosing Purpose Jewelry, you are providing freedom, dignity and hope for these amazing artisans.  

    They have worked with hundreds of young women around the world for the past 10 years. The art of jewelry making paired with holistic care ensures every artisan receives freedom and hope for the future. Holistic care is provided through their non-profit, International Sanctuary, and includes education, health care, and counseling. The Purpose program provides every artisan with the life skills and opportunities to succeed.



    Underprotection is also a small-knit, family based company based in Copenhagen, Denmark and founded in 2010. Their vision is to create underwear that makes you feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about summer; all created with sustainable fabrics and produced in fair trade facilities. Their innovation includes using milk (yes milk!) fibre fabrics using the byproducts from the milk industry and amazing silky smooth lyocell fabrics (wood pulp with no chemical processing).